#WHATSAPP PRICING ANDROID#
#WHATSAPP PRICING VERIFICATION#
#WHATSAPP PRICING CODE#

#WHATSAPP PRICING ANDROID#

If a user sends a message to your business via an Android or iOS device using call-to-action buttons in ads that navigate them to Facebook or WhatsApp, and you reply to the user within 24 hours using a template, Meta won’t charge you for this conversation.įree conversations are not charged for the first 72 hours. Benefits of the New WhatsApp Pricing Model Free Entry Point Conversations In this scenario, businesses will incur one charge for a marketing conversation. In this case, marketing content is identified and categorized as a marketing template. Let's say a message is delivered using a template that includes both utility and marketing based on the template guidelines.

Single session using one template with both utility and marketing categories In this scenario, businesses have to pay for two sessions - a service conversation and utility conversation.

If the marketing conversation is still in the active state and a utility template is delivered at 6:00 PM, this results in a separate utility conversation. Let’s say a marketing conversation is initiated and a message is delivered at 8:00 AM. Two sessions using a different category Let's say a utility conversation is initiated, a message is delivered at 10:00 AM, if the utility conversation remains active and another utility message is delivered within 24 hours, the business will be charged for one session. To understand how WhatsApp's pricing works, let's look at a few use cases of user interactions. Use cases for new conversation types and pricing model

Templates that do not fit the descriptions for utility, authentication, or service conversations are classified under the 'Marketing' category.

If a template includes both utility and marketing content, it will be categorized as a marketing template.

The conversation categories mentioned above require customer opt-in.

Includes promotions or offers, informational updates, or invitations for customers to respond or take action.Įxample: 'Thanks for your order! To get 20% off your next order, use the coupon SAVE20'.Ĭovers user-initiated conversations aimed at resolving customer inquiries and providing support.Īssist customers with inquiries or provide support.

#WHATSAPP PRICING CODE#

To protect your account, do not share this code with anyone.

#WHATSAPP PRICING VERIFICATION#

For example, account verification or recovery, account integrity issues.Įxample: 'Your verification code is '222'. Please try again.'Īllows businesses to authenticate users with one-time passcodes during multiple login processes.

Send notifications related to orders or payments.Įxample: 'Your payment was unsuccessful. The following are the business-initiated categories of WhatsApp conversations: Categoryĭelivers specific requests or transactions related to user updates on current orders, such as post-purchase alerts and regular billing statements, and also processes special requests or transactions. This document will provide details on the WhatsApp chatbot conversation categories, benefits, and pricing. Starting June 1, 2023, Meta has announced updates to its pricing policy.

Whatsapp pricing